Health care providers may have a harder time getting their search engine optimization right. They’re required to meet HIPAA privacy standards, for one thing. They also have broken into the marketing space much more recently than other organizations.
For these and other reasons, health care providers should consider working with a search engine optimization (SEO) agency. Yes, there are many factors to consider when choosing the best agency for your needs. However, it is possible to whittle down the factors your practice should consider when choosing an SEO agency to partner with.
Health care providers should carefully consider these 3 factors when choosing an SEO agency
Health care providers typically face a difficulty that their potential patients are all too familiar with: There are many choices out there. For a health care provider trying to find an exceptional SEO agency to work with, this wealth of choices can make it harder to choose.
Fortunately, there are factors to consider that can help your practice choose which agency to partner with. Some of these factors are:
1. The agency’s health care experience.
As we’ve already mentioned, health care providers face unique challenges when it comes to SEO. One factor to consider when looking at SEO teams is how much experience they have working with health care providers. Many SEO agencies have no health care sector experience at all. Others will have worked with multiple clients in the health care sector for many years. Going with the more experienced team is more likely to produce a beneficial SEO strategy for your practice.
2. The types of health care clients the agency has had.
Beyond the general challenges health care providers face in SEO terms, there are unique challenges presented by each type of health care provider. And they’re not all the same either. The challenges that face a dental practice, for instance, may differ from those of a physical therapy practice. One way to ensure that an SEO agency can help your practice is to choose one that has worked with similar clients in the past.
3. The results an SEO agency has gotten for other health care clients.
Most health care providers are looking to get into SEO for many reasons. They may want to bring in more new patients or do more to retain existing patients. They may be trying to become a thought leader in their particular health care niche. They may also want to improve or completely revamp their website. Whatever your practice’s goals are, working with an SEO agency that has a history of getting the results their clients are looking for is key to your success.
But how can you learn about the results of SEO agencies you’re considering? One way is to look at any presentations the agencies you’re considering have made. Most agencies will be eager to highlight wins they’ve had with other health care clients in their presentations to you.
A little research can also help you learn about the results agencies have gotten for past health care clients. For instance, you can use programs like SEMRush or Moz to analyze the site rankings and other SEO information of clients the SEO agencies have previously worked with.
Want to find an SEO agency that can be an effective partner for your health care practice? BURG+CO. can help
Increasing traffic to a health care provider’s website plays a key role in increasing new patient numbers and retaining existing patients. However, it’s difficult to meet any of these goals when you don’t know how to do so. Fortunately, one of our specialties at BURG+CO. is helping health care providers build and implement effective SEO plans.
Our team has years of experience in helping health care providers improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more patients to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our digital marketing services or to schedule a complimentary consultation.