Your business is creating effective and authoritative blog content, and you’ve gained many conversions from your content. However, there is more to content marketing than just creating effective blog content. One way to get blog, video and other digital content to do more for your business is to consider creating a content hub.
What is a content hub?
It’s hard to establish exactly what a content hub is because it can be slightly different for each creator. However, it is possible to establish a general definition for this term. In general terms, it is a centralized online destination designed to contain curated content that revolves around a specific topic.
This may sound similar to the blog page you already have on your website, but don’t be fooled. A content hub is much more than just another name for a blog section. It includes more than just blog content. Typically, content hubs include blogs, videos, webinars, podcasts, white papers and more. They’re also not organized in the linear, chronological way that most blog sections are organized. They’re organized around a central topic.
How can building a content hub benefit your business?
The benefits of building a content hub into your business’s website can be considerable. Some benefits that a content hub can offer include:
- Increasing organic website traffic — Google tends to drive traffic to websites that are well organized and clearly show the topics they cover. The reason is its search engine crawlers have an easier time identifying websites that meet these criteria. A well-organized hub is helpful because it clearly displays the topics your business covers. As a result, Google crawlers can easily find hubs, which helps push your website up the search rankings to where more people are likely to click.
- Improving brand authority and credibility — Hubs allow you to cover topics and subtopics that are related to your business much more thoroughly. Doing so is helpful for increasing your brand’s authority and credibility with Google. Why? The more thoroughly your site covers a specific topic, the more your site demonstrates that it was created by people with expertise in the topic that Google is searching for. This demonstrated expertise then tends to improve your credibility and authority on that topic.
- Increasing off-page SEO factors — Off-page SEO factors are things that are not on your website that can still help improve your search engine rankings. Some of the most common off-page SEO factors include:
- Backlinking.
- Brand mentions.
- Social media engagement and shares.
The authority and credibility that a hub helps your brand build often means that other credible sites start backlinking to your hub. More credible sites may also start mentioning your brand more or sharing content from your hub on social media. All these off-page SEO wins can increase your rankings even more.
Want to attract new visitors to your website with content strategies? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence and content strategy to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
