Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends in the field.

We’re always coming across important social media marketing news as a direct result of our line of work, and we think it’s important to share what we come across with our partners.

Three important social media marketing news items:

  1. New Facebook report reveals AR and VR opportunities.

Most businesses are searching for ways to improve the user experience on their website and/or online store. A new Facebook report shows that augmented reality (AR) and virtual reality (VR) can help create a more immersive experience for your clients. Many businesses will be jumping into these evolving technologies very soon. The report reveals that 75% of business owners are planning to utilize AR and VR tech in the next two years. 

  1. Facebook launches Messenger updates.

Facebook’s Messenger app just got some key updates. These updates can help businesses improve the user experience of customers who interact with them via Messenger. The updates include: 

  • A new set of sponsored chat themes, which could be a prelude to custom themes that can help you increase brand engagement and excitement. 
  • A quick-reply feature that’s available when viewing media. 
  • QR code and payment link options that allow people to transfer funds more easily within the app. 
  1. Visual Insights program can help you find hidden gems in client social media images.

There are more than 720,000 hours of video and 3.2 billion photos created every day, so it may seem like using these visual sources to find consumer information is an impossible task. Yet, businesses can now use the Visual Insights program from YouScan to uncover important consumer insights. This program uses machine learning to analyze visual media and display important information like: 

  • Brand logos.
  • Demographic data.
  • Activities being performed. 
  • The setting of the media. 

Having information like this can help you create marketing strategies and products that are more appealing to your prospective customers. It can also help you generate new keywords for your content marketing

Burg & Co. can be your partner for social media marketing

Managing social media marketing on your own can be difficult when you already spend a lot of time in other areas of your business. That’s why we’re here. We build social media marketing strategies that help attract and retain followers who are more likely to convert into leads and clients. If that sounds good to you, we’d love to get in touch and discuss how we can work with you to help you improve your brand’s social media strategy.

Contact our team today for more information about social media marketing or to schedule a complimentary consultation.