Physical therapy is a health care field that’s set to grow significantly during the next few years. The U.S. Bureau of Labor Statistics projects that this field will grow by 18% between 2019 and 2029

This growth is good for patients because it means there will be more physical therapists available to help them. It can be good for physical therapy practices as well; more qualified practitioners means filling jobs in your clinics will be easier, but it also translates into more providers that you’ll have to compete with for patients. Fortunately, content marketing can help your physical therapy practice get a leg up in this competitive marketplace. 

What is content marketing? 

Some physical therapy professionals may not know exactly what content marketing entails; if you have heard of it, you may think that it just means your practice has a dedicated blog. Blogs are one important piece of the content marketing puzzle, but it can also help you create branded content such as: 

  • White papers
  • Website core pages and landing pages 
  • E-books

Three reasons physical therapy practices should invest in content marketing: 

  1. It helps patients feel more positive about your business — The more positive patients feel about your business, the more likely they are to use it. Custom content can give your patients confidence in your physical therapy practice. In fact, 82% of consumers tend to feel more positive about a business after reading custom content. 
  1. It helps you reach new patients — Content marketing is an effective way to reach out to people who are looking for the types of medical services you offer. For instance, adding a blog to your physical therapy site can help you reach new patients. One source reports that businesses with blogs have 67% more leads per month on average than those that don’t have blogs. 
  1. It reduces marketing costs — Many physical therapy practices are keen to try content marketing when they learn that it can reduce their marketing costs. Switching to content marketing can help you save 62% compared to traditional marketing

Burg & Co. can be your physical therapy practice’s partner for content marketing

Managing content marketing on your own can be difficult when you already spend a lot of time in other areas of your business. That’s why we’re here. We build content marketing strategies that help attract and retain followers who are more likely to convert into leads and clients. If that sounds good to you, we’d love to get in touch and discuss how we can work with you to help you improve your brand’s content marketing strategy.

Contact our team today for more information about content marketing or to schedule a complimentary consultation.