Search engine optimization (SEO) has become an important part of many health care providers’ overall marketing strategy. However, providers who haven’t yet adopted SEO may not be sure how to find the right company to help them implement it. 

It’s no secret that the SEO industry includes a huge number of companies and individual consultants. Choosing the best SEO company to work with your health care business can be tough; fortunately, there are certain traits you can use to distinguish which SEO providers are the most likely to be effective for your business. 

Four traits your health care business should be looking for in an SEO company: 

  1. Has the ability to optimize — SEO is primarily concerned with optimizing your website. Effective SEO providers will be able to develop personalized strategies for your site. In addition, effective companies can help you build an on-brand SEO strategy to use for all your digital content
  1. Provides targeted keyword research — Creating digital content that follows SEO principles means using search terms or keywords that people are searching for. Top-notch SEO companies will be able to generate targeted keyword research for your health care business. They’ll also be capable of continuously updating this research. This helps ensure that your content remains relevant. 
  1. Does competitor analysis — Every business has competitors, and health care providers are no exception. The SEO company you choose should not only acknowledge that fact, they should use it to help you. They can do so by researching and analyzing how your competitors are ranking in search results. Additionally, they can reveal how effective your competitors’ SEO strategies are. 
  1. Uses geotargeting — It’s important to target ads to the people in your area. That’s why you should be looking for an SEO company that uses geotargeting. Geotargeting allows SEO providers to target the potential customers that are close to your location. They can do so by using digital content like pay-per-click ads or targeted blog content. 

Burg & Co. is an SEO company that can assist health care providers

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.