If you are involved in marketing for a business or your own personal brand, you may have heard of brand awareness. But what exactly is it?

Brand awareness can be defined as the degree to which a member of your target audience recognizes your product or services by your brand name or its logo. Building brand awareness takes a lot of time and effort to build recognition of your brand and to distinguish it from competitors. This is especially important online in the realm of digital marketing.

What is brand awareness in digital marketing?

In digital marketing, brand awareness is often used to refer to how visible or recognizable your brand is to your target audience online. For example, if your site is optimized for search engine performance, it may show up in the top results of search engine pages for relevant search terms. This would mean that you have increased brand awareness with your target audience using these search terms. 

Optimizing for search engine performance requires time and effort in a process called search engine optimization (SEO). SEO includes researching high-performing keywords to use on your site that helps it display higher in search results. It also includes a host of other techniques, such as content creation or site performance optimization, that help improve your search engine ranking and brand awareness.

Want to attract new visitors to your website? Burg & Co. can help

Brand awareness plays a vital role in increasing web traffic. Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.