It’s not uncommon to make mistakes when you aren’t entirely sure what you’re doing. Just think back to when you first started driving! Many businesses have the same issue when it comes to starting and keeping up with their digital marketing. 

Digital marketing is any type of marketing that occurs via the internet, and there are some mistakes you’ll want to avoid when doing it. However, it can be tough for digital marketing novices to know just what mistakes need to be avoided. Fortunately, there are experts out there who can help you avoid many of the mistakes that you might make when doing digital marketing. 

Four digital marketing mistakes your business wants to avoid: 

  1. Not reacting to pain point changes — Pain points are the issues that your business wants to help its customers solve, but these tend to change rapidly. This is especially true during an event like a global pandemic. Such events can lead to drastic changes in the pain points of your current and potential customers. Not reacting to these changes can lead to significant lower engagement, lower sales and unhappy customers. 
  1. Going blogless — Another digital marketing mistake to avoid is not having a blog. Data from HubSpot shows that businesses that have a blog get 55% more website traffic than those that don’t. This illustrates that going blogless can reduce your website traffic, which often means fewer customers who actually make a purchase. 
  1. Failing to retarget customers — Marketing strategies are often effective on the front end of the buyer’s journey — they do a good job of getting your customers to a place where they’re considering buying from you. They may even put items in their cart. 

But, far too often, they may abandon their cart before actually purchasing anything. On average, cart abandonment happened more than 88% of the time in 2020. Retargeting via email or text message can help customers pick up their abandoned cart, but many companies fail to do so. 

  1. Going without analytics — Using platforms like Google Analytics allows your business to gather information about your customers, competitors and the success of your digital marketing campaigns. Without this information, it’s much harder to be successful in the digital marketplace. For instance, you might be creating effective campaigns, but it will be harder to tell if your campaigns are working or not. 

Keen to avoid digital marketing mistakes? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.