Keen to get the word out about your physical therapy practice? Then you should consider using digital marketing strategies that can help shine a light on your business.
The goal of digital marketing is a simple one: sharing your brand with the right digital audience. Meeting this goal can help inspire people in your target audience to convert into clients of your business. We work with many physical therapy practices, and there are several digital marketing strategies that we’ve found to be successful for these clients.
These three digital marketing strategies can work wonders for your physical therapy practice
- Reach out to locals using Google My Business — Have you ever searched for a pizza place near you? Then you’re one of the 86% of people who has used the internet to find a local business. Google My Business allows you to create a profile for your business that can help it appear in such local searches. This can benefit your practice because half of the people who find a business using a local search visit it within a day of doing the search.
- Build a robust social media presence — Another digital marketing strategy that your physical therapy practice can easily take advantage of is creating an engaging social media presence. This is more important than you might realize.
After all, more people are turning to social media for help with health care-related topics. One survey reports that 41% of consumers said social media influences their choice of a specific medical facility.
- Craft click-worthy SEO content — SEO stands for search engine optimization, and content that follows a defined SEO strategy is an excellent digital marketing tool for physical therapy clinics.
However, it does not help to create targeted and informative content if people are just scrolling past it. Two tips that can help make your content more click-worthy include:
- Focusing on creating titles that catch people’s attention.
- Crafting content meta descriptions that are both informative and interesting.
Want to attract new clients to your physical therapy practice? Burg & Co. can help with specific digital marketing strategies
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
