When it comes to search engine optimization (SEO), the approach of many marketers is to create keyword optimized content that users can easily find in search engine results. However, what if we were to tell you that you don’t need to make all of the content yourself to promote your brand?

Digital marketers can use user-generated content to improve brand visibility and trust online.

What is user-generated content?

User-generated content is any content shared by users on platforms such as social media or reviews platforms. For example, this might include text, images, video or audio you can find on your page on Facebook, Twitter, LinkedIn or Google My Business. 

How does user-generated content help my brand?

The primary benefit of user-generated content is the vote of confidence it gives your brand. Consumers are used to hearing a brand make all the promises in the world, and they can easily tune out any information you have to share. However, when it comes to the reviews, feedback or praise of others, they pay attention.

Some ways you can use user-generated content could include highlighting customer reviews in your marketing. Or, you might want to highlight a positive Facebook post about how your product or service impacted someone’s life.

With user-generated content, it’s always important to make sure you’re operating within the appropriate limits. If someone shares a review on Google, don’t alter it. 

Want to attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.