Search engine optimization (SEO) is a fast-paced area of digital marketing. Staying on top of the latest news and developments in the industry is a critical part of success. With more information and less time than ever, it can be helpful to lean on the expertise and specialization of digital marketing professionals.

Since we spend a lot of time navigating the SEO world, we’re happy to share the most important SEO news items we come across. This week, we’ll cover a few updates from Google and an exciting development for DuckDuckGo.

Google My Business is improving how businesses flag reviews

Consumers are able to leave negative reviews for businesses based on their experiences. While many reviews are legit, business owners need to have an option for spam reviews or unsolicited reviews from competitors, etc.

Google has allowed business owners to flag reviews in the past. Now, Google is updating its forms so you can identify exactly why the review needs to be removed, so Google can process your request more efficiently.

Google might be leaving Australia

More than 19 million Australians use Google on a daily basis. This may change soon if Google goes through with its threat to pull its services from the country. Australia is introducing a measure that may require search sites to pay for any links they list in search results.

Google representatives feel this is an unreasonable precedent for web-based business and are threatening to pull their services from Australia. 

Businesses that count on SEO traffic from Google in Australia may want to consider optimizing for other platforms that will still be in use should Google leave the country.

DuckDuckGo is more popular than ever

DuckDuckGo is loved by its users for its privacy features. Recently, it has passed 100 million searches in a single day for the first time in its history.

This is important for SEO professionals to keep in mind as they will want to make sure their sites are compliant with DuckDuckGo’s search standards. 

Burg & Co. is here to help you improve your SEO and attract new leads

Looking for ways to attract new visitors to your site and increase conversions? There is no magic solution to reaching your goals, but with hard work and some time, your website can become a powerful marketing tool for your business.

Our team at Burg & Co. has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about SEO or to schedule a complimentary consultation.