If you’re someone who operates a health care facility, you know how important it is to have a good marketing strategy. Your marketing strategy helps you reach potential patients to help them get the treatment they need and to help keep your facility operating. However, marketing is an ever-growing field, and it’s important to know how to shake things up to make an impact.
Take a look below to discover some health care marketing ideas you should incorporate into your marketing strategy as soon as possible.
Four health care marketing ideas you need to implement
- Challenge your audience — Create some sort of challenge your audience can engage with. For example, you can start a wellness challenge and encourage your audience to share their progress. They can tag your organization or use a hashtag you create for the challenge to promote their progress and your brand.
- Share relatable stories — At the heart of your operations are your staff members. Find ways to share staff stories or photos, so your audience can relate to your health care facility on a more human level.
- Get involved in the community — Donating to local nonprofits, sponsoring charitable organizations and volunteering in events are great ways to be involved in your community and show you care for it. This can help improve your brand image and help you reach more potential patients.
- Think beyond English — English is the main language in the U.S. with more than 250 million people speaking it every day. However, more than 40 million people speak Spanish every day, and there are millions of speakers of other languages like Mandarin, Cantonese, Vietnamese and French.
You should translate your content or create subdomains of your website in these other languages to make your services more accessible to a wide range of people who need help. If you have staff members who are fluent in some of these languages, ask them for help. Or, you may want to hire a professional for translation work. Don’t rely on autotranslate because it makes frequent grammar mistakes that will make your content hard to read.
Contact Burg & Co. today to give your health care marketing the boost it needs
Boosting your health care marketing strategy helps you reach more patients who need the treatments your team can provide. In today’s world, having a strong web and social media presence is one of the most reliable ways to connect with potential patients. However, optimizing your web presence and managing social media takes time and effort that most health care professionals don’t have. That’s where we come in.
Our team at Burg & Co. has years of experience in helping health care organizations improve their web presence and manage their social media strategies. If you’re looking for someone to help take your website and social media to the next level, contact us today to find out what we can do for you.