Paid search marketing, also referred to as pay-per-click (PPC) search advertising, is the practice of bidding for the top results on search engines like Google or Bing. Properly executing a paid search marketing campaign can lead to increased visibility and traffic for your website, and more importantly, conversion to leads and revenue. 

However, there are many important things to remember in order to achieve the paid search marketing results you’re looking for in 2020. While some things are unchanging in this field, others are constantly in flux. To help you understand both, we created the following helpful guide. 

Here’s what you should know about paid search marketing this year

Some of the biggest drivers for paid search marketing in 2020 include: 

  • Automation and machine learning — New tools for automation are letting computers take over some of the most mundane and menial tasks, letting paid search marketers focus on more important tasks like research and analysis. 
  • Integration — Integrating paid search marketing with the larger digital picture, including search engine optimization (SEO) and social media marketing, has been and always will be important. With more digital platforms than ever before, this balancing act is especially important now. 
  • Audience segmentation — Targeted advertising is the name of the game in paid search marketing for the foreseeable future. The more you know about your audience and the messages they respond to, the more success you can have with your campaigns. 

Due to the dynamic nature of paid search marketing, one of the biggest keys to success for many businesses is leveraging the knowledge and expertise of a dedicated organization. 

Turn to Burg & Co. for paid search marketing guidance

From understanding your audience to developing effective creative messaging, we have the analytical and creative skills you need to succeed in 2020. We’re experts in PPC, SEO, social media marketing and content marketing, so we know how to build integrated campaigns that are right-sized for your business needs and marketing budget. 

To learn more about how we can help you meet and exceed your business goals, contact us today. We’ll be happy to schedule a free marketing consultation.