Exploring the relationship between SEO and web page ranking

You may have heard the term SEO thrown around before, but what does it mean? And how can a good SEO ranking help your website perform better on search engines like Google and Bing?

SEO stands for search engine optimization, which basically means making sure your website, and the individual pages on it, are in tune with the factors used to determine what goes to the top of a search results page.

If you’re looking to drive a lot of traffic to your website to generate leads or sell products, a good SEO ranking and practices are essential to increasing your site’s visibility on these hubs of the internet. Read on to learn about these factors and what you can do to act on them.

How does SEO improve page ranking

SEO can improve your placement on search engine results pages, or SERPs, by putting certain best practices into place that align with the ranking factors used by the search engines. If your site meets certain domain and page specific criteria, then it will be deemed more relevant and of higher quality than other pages. This will push it higher in the SERPs and hopefully drive more traffic to your site.

Factors that the search engines use to determine page ranking include:

  • Page load time
  • Density of relevant keywords, including in the headings
  • Readability and relevance of the content
  • Length of content
  • Number of high quality inbound and outbound links
  • Site structure crawlability
  • Age and relevance of the website’s domain
  • Online reputation of the domain

Building an SEO optimized site with a good SERP ranking is great, but it is only one part of using your website to meet your business goals.

Other factors to consider

Factors closely related to SEO and page ranking are your site’s click-through rate and your bounce rate. Click-through rate is the number of people who actually click through to your site from the results page and bounce rate is the number of people who immediately leave your page after coming to it.

It is possible to have a page that ranks high in the SERPs, at least for a short timee, but has poor click-through and bounce rates. To improve these, it’s essential to have engaging and relevant content that your users actually want to read and are looking for.

Improve your website’s SEO and ranking with Burg & Co. Marketing

The high-performing team at Burg & Co. Marketing has decades of combined experience getting sites to the top of the results pages. We collaborate with our partners to develop an integrated digital marketing strategy that includes SEO elements such as website optimization, keyword planning and content creation.


Find out how we can help you. Get in touch with us today.