From a digital standpoint, inbound marketing uses a variety of different digital marketing channels to attract interest and leads to your business. This is in contrast to outbound marketing, that uses tactics such as cold calling or even door-to-door selling to meet lead generation or sales targets.
Inbound marketing has a number of advantages, including accessible platforms and leads who are often more interested and easier to convert. But properly executing an inbound marketing strategy requires expertise. This is where an inbound marketing agency can step in and help. Businesses small and large turn to agencies for their specialized knowledge, tools and experience in the inbound marketing sphere.
While it is possible for any business owner to start a blog or have a presence on social media, many will find themselves flying blind without the assistance of seasoned marketers. If you’re wondering if working with an agency is right for you, take a moment to read over the following quick guide.
Benefits of working with an inbound marketing agency
Inbound marketing agencies spend all of their time working in this field and have access to tools and resources that are outside of the scale of many organizations. This means that a dedicated agency can offer a wide range of benefits to a client, including:
- Audience analysis and segmentation — The first step in creating any marketing strategy is to know who the target market is. While many businesses have sophisticated customer profiles, interfacing with an agency who understands where, when and how to reach these potential customers can help bring them to you.
- Awareness of marketing trends — The right inbound agency can help you stay on top of the latest trends such as new platforms, new ways businesses can interact with their audiences on social media and the latest updates to search engine algorithms that affect website rankings.
- Content creation expertise — This could be anything from writing a blog post optimized to rank in the search results to posting social media updates that connect with people and build your brand’s credibility. Marketing agencies have access to content specialists with years of experience and knowledge.
- Performance measurement and optimization tools — Too many businesses invest time and money in digital marketing efforts without knowing whether or not they are actually helping to grow the business. A fundamental part of any effective inbound strategy is continually measuring results, auditing performance and implementing improvements. The right inbound marketing agency can help you with this.
Above all else, an inbound marketing agency should be a partner who works to build a relationship based on a true understanding of your business’s needs and goals for growth.
An inbound digital marketing agency with the knowledge to help you grow
The inbound marketing professionals at Burg & Co. Marketing have extensive experience and expertise in the digital realm. From analyzing your current marketing efforts and discussing your goals to implementation of a content plan and performance optimization, we’ll guide you along every step of the way. We are experts in fully integrated social media, content marketing, search engine optimization and pay-per-click digital strategies.
Contact us today and take the first step toward creating a high-performance inbound marketing strategy to help your business grow.
