One of the benefits of social media marketing is that it can cost you absolutely nothing. It’s free to create an account on the most popular social media platforms and it doesn’t cost you anything to post or share content. However, growing your follower base through organic methods can take a long time and a lot of effort. To give your follower base and amount of potential leads a boost, you should look into paid advertising.
Paid advertising on social media is often affordable and, when done right, can significantly improve your ROI and attract more qualified leads to your business.
How advertising works on popular social media platforms
The way advertising works on each social media platform is different on each one. To help you better understand what it is that you can do and why you should do it, here are some popular platforms and their advertising options:
Facebook advertising — Facebook offers pay-per-click (PPC) advertising on its site. This is similar to PPC with search engines. You don’t pay for the ad unless it’s clicked on, and you win the position to display an ad if you can outbid your competition for a keyword or specific interest or demographic.
Youtube advertising — Youtube sells ads at a fixed rate that can be placed at the beginning of a video. You can use these ads to target viewers who are interested in content similar to the products or services your business offers.
Twitter advertising — Like Facebook, Twitter sells ads on a PPC basis. Marketers bid on these ads based on interests, geotargeting and other relevant factors.
Snapchat advertising — Snapchat offers unique methods of advertising at a fixed rate. These ads can be as simple as videos or may include a fun filter or lens related to your product or service that people can use.
Instagram advertising — Instagram offers different options for advertising, such as video ads or story ads, that can be used to connect with a target audience who is interested in your kind of product or service. Like Snapchat and Youtube, Instagram ads are sold at a fixed rate.
Research your target audience before investing in paid advertising, so you’ll know where to focus most of your efforts to achieve the best possible results.
Talk to the team at Burg & Co. about social media marketing
Starting a social media marketing campaign and remaining active can be time-consuming and challenging. You’re probably already busy with a lot, so you should turn to marketing professionals who you can trust. Contact us to discover how we can use social media and other strategies, including SEO, PPC and content marketing, to increase your traffic, leads and customers.
