Your brand’s voice is more than how you wish to appear to consumers; it is a direct factor in how people trust your consistency and reliability. Developing your brand’s voice isn’t an easy task and there are many factors to consider.
Brand voice is an important part of your content marketing and overall digital marketing strategy. The marketing professionals here at Burg & Co. Marketing believe that content marketing is key to attracting the traffic you need to gain more leads and customers. Here are a few tips for building your brand’s voice to help you make your content more effective:
1. Determine your beliefs
Identify what your brand believes in and how it aligns with the products and services you offer. The content you create and what you communicate is directly related to what you believe in and what your goals are.
Decide if you want to attract attention with humor or if you would rather take a more serious tone. Regardless of your approach, keep in mind that honesty and transparency are the most important factors that any audience wants from your brand, so make sure your voice is clear and honest.
2. Research your target audience
Take a look at who your main target audience is and what motivates them and inspires them. How do they prefer to communicate? What are some of their biggest needs and interests in life? Listen to your audience and craft your brand’s voice to be one that is more attractive to them.
3. Separate yourself from the competition
Let’s face it. You’re more than likely not the only one who offers your product or service, so it’s important to separate yourself from the competition with your brand voice. A carefully cultivated brand communicates to your audience that you know who they are, what they want and how to provide it to them in ways that they prefer.
Don’t copy your competition. Your target audience will likely recognize any attempts to mimic someone else’s voice and this lack of authenticity repels modern consumers.
4. Monitor your audience’s reaction
The goal isn’t to create the perfect brand voice from the beginning and stick with it until the end of times. Pay attention to how your brand is being perceived and listen to what people are saying about it. Your brand should maintain some consistent traits and beliefs, but it should be flexible enough to grow and change with the times.
Contact Burg & Co. Marketing for help with developing your brand’s voice
The marketing experts at Burg & Co. Marketing are passionate about helping businesses grow their online presence and build their brand. Would you like help with your content marketing and your brand’s voice? Contact us today to find out what we can do for you.
