It’s no secret that we spend a big chunk of our time every day on one website or another. One Statista survey found that people visiting Facebook were on the platform for over 22 minutes per session. It also reported that people using Google spent over 21 minutes on the site per session. When you think about how many times per day you use websites like these, the time really adds up fast.
One of the most effective ways to get people to spend more time on your own site is to have an excellent user experience (UX), which is something digital marketing companies can help you achieve. But a phenomenon called dead clicks can have users leaving your site sooner than you’d like.
Odds are good that you’ve made some dead clicks yourself and didn’t know it
Describing a dead click is pretty simple. It is anytime a website user clicks on a website element that they think should cause an action to happen but the click has no effect. Dead clicks can be the result of a range of factors, including:
- Buttons or links that aren’t working for some reason.
- Images that have no zoom functionality.
- Text that seems like it should be a link but isn’t.
Paying attention to where dead clicks happen on your site can benefit your business
There is technology out there that can help you see where people are spending the most time on your site, such as heat mapping by companies like Hotjar. User behavior tracking technology from Hotjar and Microsoft Clarity can also help you see where dead clicks are happening on your site. Paying attention to this information can benefit you by:
1.Helping you better understand user expectations.
It’s nearly impossible for any business’s web development team to understand what every site user expects on a site they’re building. Applying user behavior tracking to a site and closely monitoring its results can help web developers better understand the users’ expectations for a given website or webpage. In turn, this can lead to many other benefits.
2. Making it easier to update a site’s UX.
Understanding where dead clicks and other UX anomalies are occuring makes the process of addressing them much easier. After all, it’s much easier to fix something when you know the specific place where the issue is occurring. Without that information, a business’s web development team essentially has to guess why people aren’t engaging with the site as much as they could or should be.
These benefits are definitely useful ones, but the ultimate benefit of paying attention to dead clicks and other UX anomalies can be increased conversions. Users who aren’t frustrated by UX anomalies are likely to stay on your site for longer periods of time, which also makes them more likely to convert.
BURG+CO. can help you address dead clicks and other UX anomalies
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when UX issues are holding your site back. Fortunately, improving UX is one of the things we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their website UX and digital presence, making it easier to attract new leads and retain existing clients. If you’re looking to improve your site’s UX, perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.